Beauty World Exhibition

Beauty World Exhibition (BWE) 2026 – the sixth edition of the only specialized beauty fair in Syria and neighboring countries – will be held at the Damascus Fairgrounds, on the Airport Highway. BWE is the only event in Syria entirely dedicated to the body, skin & hair care industries and related sectors, offering an unmissable opportunity to discover trends, technologies and partnership opportunities in the region. Over 45,000 professional visitors and hundreds of local and international exhibitors are expected, confirming the strategic role of Damascus as an emerging hub for beauty & personal care. The fair covers the entire supply chain: finished products, hair & barber, home care, private label, ingredients, packaging, machinery, and third-party services. A rich program of workshops, live demonstrations, a technical-scientific conference (in collaboration with the Syrian Pharmacists Association) and the Beauty World Awards will reward innovation, sustainability and design.