CHINA LICENSING EXPO

The CHINA LICENSING EXPO is the premier professional gathering for the intellectual property licensing and brand extension industry in China. Held at Shanghai New International Expo Centre (SNIEC) in Shanghai, the event connects IP owners, brand licensors, retail operators, and product manufacturers in a dedicated commercial environment for licensing deal-making. Exhibitors present entertainment IP, sports brands, character licenses, art licensing programs, and corporate brand extension opportunities spanning toys, apparel, home goods, food, and publishing categories. Licensing executives, retail buyers, and product developers attend to identify valuable IP assets and explore partnership structures. Seminars address market trends in licensed merchandise, royalty structuring, legal frameworks for licensing agreements in China, and the growing role of Chinese IP in global licensing markets. This event is essential for brands and retailers seeking to leverage IP assets in China's dynamic consumer marketplace.