Geneva Watch Days

Geneva Watch Days reinvents watchmaking events with its innovative decentralized concept. Instead of a single exhibition hall, brands present their collections in their own showrooms, boutiques, or partner locations throughout the city, offering a more immersive and flexible experience. The event features top Swiss brands and visionary independent watchmakers alongside iconic brands, providing exclusive interactions in an atmosphere that feels intimate, modern, and uniquely Geneva. The Pavilion at the Rotonde du Mont-Blanc serves as a central hub and is open to the public throughout the event. Access to the Pavilion is completely free during public opening hours, though some private brand events may require invitations. The event includes guided tours led by watch experts, passionate discussions about watches and innovations, charity auctions, and exclusive breakfast sessions connecting CEOs and leading watch industry figures. Geneva Watch Days welcomes accredited members of the press and offers a unique platform for discovery, networking, and experiencing new launches in the luxury watch industry.