MAREDAMARE

The 19th edition of Maredamare, the International Beachwear Fair, is set to take place at the Fortezza Da Basso in Florence, Italy. This premier event is recognized as the leading international fair for beachwear in Europe, showcasing a wide array of products including swimwear, kaftans, beachwear, accessories, homewear, and underwear. Maredamare has become a vital platform for around 200 brands representing medium, medium/high, and high-end segments, making it the only Italian showcase dedicated to this sector and a significant reference point in Europe for top-tier beachwear. Maredamare has achieved international trade fair status, establishing itself as a pivotal meeting point for discerning buyers and leading companies in the beachwear industry. The event offers a substantial exhibition space of 11,000 square meters, allowing exhibitors to gain visibility in both the domestic and international markets. The fair attracts a diverse audience, reaching markets as far as Pakistan and the USA. Organized by Underbeach Srls, Maredamare not only emphasizes contemporary trends in beach fashion but also champions a sustainable approach to event management, being the only fashion event management company certified with ISO 20121.