MamaMagic

MamaMagic, organized by Exposure Marketing and based in Fourways, South Africa, is described as Africa's first and largest parenting expo, connecting parenting and family brands to consumers across the country. For roughly two decades, the MamaMagic Baby Expo has served as South Africa's go-to event for pregnancy, baby, and toddler products and services, providing families with expert advice, exclusive deals, competitions, and live entertainment. The expo has expanded its reach by co-locating with the Rand Show, South Africa's leading consumer lifestyle festival, at the Johannesburg Expo Centre, giving attendees access to both events with a single ticket. MamaMagic also runs editions in other South African cities, including Cape Town, and operates digital platforms and a newsletter called MamaMagic Milestones to keep parents engaged with parenting tips, advice, and brand connections beyond the live events. Exposure Marketing, the company behind MamaMagic, has built up nearly two decades of experience serving the exhibition industry and is recognized as a member of the Association of African Exhibition Organisers (AAXO).

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