MINISO

MINISO Group Holding Limited, founded in 2013 by Ye Guofu and headquartered in Guangzhou, China, is a global value retailer offering trendy lifestyle products featuring IP design, including home decor, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care products, and stationery under the MINISO and WonderLife brand names. The company also operates TOP TOY, a designer toy brand offering blind boxes, building bricks, model figures, and collectible dolls. MINISO has expanded into more than 100 countries and regions worldwide, operating thousands of stores across Asia, Europe, Oceania, Africa, North America, and South America, and is listed on both the New York Stock Exchange (NYSE: MNSO) and the Hong Kong Stock Exchange (9896.HK). The company has pursued numerous IP collaborations, including partnerships with Marvel Entertainment and Barbie/Mattel, and operates flagship stores in major global locations such as Times Square in New York City and Costanera Center in Santiago, Chile. MINISO's stated business philosophy centers on 'happiness,' aiming to provide consumers with aesthetically pleasing, fun, and practical products at affordable prices.

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