IAB Canada

IAB Canada, the Interactive Advertising Bureau of Canada, established in 1997, describes itself as the national voice and thought leader of the Canadian interactive marketing and advertising industry, headquartered in Toronto, Ontario. As the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada, IAB Canada is a not-for-profit association representing many of Canada's leading advertisers, agencies, media companies, service associates, educational institutions, and government bodies. The organization conducts original Canadian interactive research, establishes and promotes interactive advertising standards and best practices, and develops educational courses and certification programs to help the industry attract, train, and retain talent. IAB Canada also advocates for the Canadian interactive advertising industry before government bodies and organizes networking events, webinars, and committee initiatives to strengthen communication and collaboration among members. Its signature annual event, State of the Nation, brings together the Canadian digital advertising community around insights into emerging trends shaping the industry's future, alongside other recurring programs such as its Data Night series addressing topics like the rise of content creators in digital marketing.

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