Swimwear Association of Florida

Swimwear Association of Florida (SAF) is a trade association that represents the swimwear and resortwear industry. Based in Miami, Florida, the association organizes the annual SwimShow, one of the world's largest and most important swimwear trade shows, held at the Miami Beach Convention Center. SwimShow brings together swimwear designers, manufacturers, retailers, and media from around the world during Miami Swim Week, serving the global swimwear and resort fashion industry. Based in Miami, operating in the Fashion & Swimwear sector, the organization connects industry professionals, exhibitors, and attendees through curated event programming, The company provides platforms for education, networking, business development, and community building, with core activities spanning Trade Shows, serving stakeholders across the United States and beyond with industry-relevant content, exhibitions, and professional development opportunities.

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