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The Diving Equipment & Marketing Association
About The Diving Equipment & Marketing Association
The Diving Equipment and Marketing Association (DEMA), founded in 1960 and headquartered in San Diego, California, is the trade association for the scuba diving, snorkeling, and ocean recreation industry. DEMA hosts the annual DEMA Show, one of the largest diving industry trade events, connecting manufacturers, retailers, operators, and media in the diving and water sports industries. Based in San Diego, operating in the Scuba Diving sector, the organization connects industry professionals, exhibitors, and attendees through curated event programming, The company provides platforms for education, networking, business development, and community building, with core activities spanning Trade Shows, serving stakeholders across the United States and beyond with industry-relevant content, exhibitions, and professional development opportunities.
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