Grupo Eletrolar

Grupo Eletrolar, present in Brazil, Argentina, and Miami, has spent 25 years promoting communication and business channels between manufacturers and retailers in the consumer electronics, home appliances, mobile phones, housewares, and IT sectors. The company's flagship event, Eletrolar Show, held annually at the Distrito Anhembi in São Paulo, is described as the largest B2B trade show for consumer durables in Latin America, bringing together more than 1,500 national and international brands across roughly 700 exhibitors and 12,000 products. Alongside Eletrolar Show, Grupo Eletrolar organizes related trade events including Latin American Electronics, Latin American Housewares, and Electronics Home & Mobile in Argentina, expanding its international footprint across the region. The group's media division operates the bilingual Eletrolar News magazine and the Eletrolar.com online portal in Brazil, along with Integración Empresaria magazine and Integraciononline.com in Argentina, providing ongoing industry news and market information. Grupo Eletrolar describes its mission as generating business opportunities in the consumer electronics and durable goods sectors through an integrated combination of trade shows, multimedia communication platforms, and publications reaching manufacturers, retailers, and industry professionals across Latin America.

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